In the hospitality sector

Who we are

About Us

Gold Tree Hospitality “GTH” was established in 2018 with the founding of Kula, an owner-operator offering functional and stylish flex-stay solutions. Since then, GTH is involved in hospitality projects throughout Israel and Europe.

GTH acquires and develops assets with tremendous room for value creation, seizing unique opportunities in the hospitality space. We maximize value through financial discipline, development knowhow, creative partnerships, and operational efficiencies. GTH identifies and leads projects to success ensuring proper execution and providing attractive returns to our shareholders and partners.

GTH is the hospitality arm of the Gold Tree Group, a private real estate company founded in 2005, with a core focus on the acquisition and management of high-value income-producing assets with over 1.3 million SQM in properties across Europe.

Settle in, your greatest
journey is about to begin.

Things we do

Our Activity


Kula is an urban flex-stay brand that offers functional & stylish hotel-like lofts and serviced apartments, targeting the bleisure (business/leisure) travelers, young professionals, temporary relocations, and digital nomads.

Current locations in UK (London), Portugal (Lisbon), and Australia (Sydney & Melbourne) with a mix of studio, one, two, and three bedroom apartment offerings.

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Israel Hotel Projects

Israel Hotel Projects

€500m joint venture in partnership with Isrotel and Fattal, developing five luxury 5-star hotels in Israel; 4 in Tel Aviv and 1 in Arad.

750 keys
14 condos
State of the art retail

  • 750 keys

  • 14 condos

  • State of the art retail

The first hotel is set to open Q3 2024

Croatia Initiative

Croatia Initiative

In Q1 2023, GTH acquired Jadran Hoteli; a company located in Rijeka, Croatia. The company owns and operates a portfolio of 10 properties; 8 hotels and 2 restaurants, all located in and around Rijeka along the Adriatic Coast. Founded in 1963, and with around 1,000 keys and 125 employees, it is the largest hotel owner-operator in the Rijeka region. GTH is in the process of fully renovating and redeveloping the properties, some being significant landmarks, to truly highlight the beauty of Rijeka, Croatia.

Visit Rijeka here

Since acquiring this portfolio, GTH has built a stellar development team and is actively expanding its portfolio with the acquisition of new hotel assets.

Visit Rijeka

Why we’re different

Our Values

Strategic Partnerships

Success is better when shared, and having the right partners is key to every success story. We mean this in every partnership we seek, from the investment and ownership side, all the way through design, development, F&B, art curation, and all aspects of our projects.

Financial Discipline

We dive deep into due diligence and double check market analyses. We stay conservative and humble with our numbers. We think outside the box on raising capital, handling tax structures, and different incentives and programs available. We believe in delivering by constantly learning and applying financial acumen.

Tailored Developments

We tailor our developments to stand out while staying attuned to the best use of every asset and ensuring alignment of budget to realistic potential. Each project goes through rigorous analyses to ensure the right aesthetics, brand, and budget all fit together. We like to create spaces that are inviting, thoughtfully designed, and to act as local catalysts.

Operational Excellence

Hospitality assets derive their value from the profitability of the operation as much as they do from the real estate itself. We strive to always improve the operational efficiency of the assets by providing our partners and employees tools, guidance, and a vast network for them to maximize performance.


We are committed to redefining the world of hospitality and enriching our guests’ stays through a personalized approach supported by cutting-edge technology and attention to detail.


We know good design when we see it, but also understand the beauty of functionality. This combination is essential for co-creating an environment characterized by personality and memorability.


We aim to create unique spaces that allow our guests to live harmoniously within their environment. Blurring the line between focus and zen, we work to enhance functionality and productivity - giving you more time to do what you enjoy.


Through insider knowledge and personal touches, we help reduce the hustle time in getting to know the essence of where you’re staying, allowing you to do as the locals do with less wasted time and more direction.

In the Media
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Become our Partner

Contact us

We are always excited to learn about and partner on unique opportunities. We welcome any hospitality and real estate owners, developers, family offices and other similar investors, to reach out to us to see how we can work together.

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